The Price is Wrong (or, is it right and you don't know what you think you know?)

Amazon, Love The Kindle Ads Idea — But The Right Price Is $99:

Image via RWW

Amazon will only being showing the ads on the Kindle home screen and on the screensavers, which is great. In exchange, people will be able to buy a Kindle for $25 cheaper — $114. An attractive price, no doubt. But it’s also ones that begs the question: why on Earth not go to the killer $99 price point?!

I actually agree with the author of the post on lower is better grounds; however, I think MG may not be taking into account recent research in his off-the-cuff CBA.