Tuesday, October 19, 2010


Study Reveals How to Create the Best Brand Names | LiveScience:
In one experiment, researchers used identical samples of ice cream but gave them two different names – one that contained repetition and another that did not. Study participants more frequently chose the ice cream with the repetitive-sounding name.
On a related note, I'm thinking of changing the blog name here from "cryptonaut-in-exile" (totally non-repetitive!) to "Crypto-Hypto," which makes even less sense, but is repetitive and cryptically hip!

Although, if repetition is so great, why wasn't the Fall's "Repetition" a huge hit?
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