How One Response To A Reddit Query Became A Big Budget Flick | Jason Fagone | Wired | 20 March 2012
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Erwin dribbled out his story over the course of the afternoon, switching back and forth between Reddit and work. Normally, a popular comment on a front-page thread might get 400 to 500 points, but by now each segment of Prufrock451′s story was racking up thousands of points. He was an instant Reddit celebrity. By the end of the day, his comment karma would nearly double, from 25,000 to over 40,000, and more than 250,000 people would view the thread. Whenever he reloaded the page he saw dozens of new replies.
“Good god,” one person wrote, “don’t stop, man.”
“HOLY F—-,” Erwin wrote in the thread. “WHAT THE HELL OKAY I’M WRITING AS FAST AS I CAN MORE COFFEE GOING GOING … OKAY BACK TO WRITING NOW.”
The world beyond Reddit began to take notice.