Tuesday, May 17, 2011

SEO blah, blah, blah

'Google Doesn't Laugh': Saving Witty Headlines in the Age of SEO - David Wheeler - Technology - The Atlantic:




If all online searches are literal, what happens to the headlines that involve a play on words? Are those headlines relegated to the print edition, where headline writers have a captive audience? Indeed, as newspapers embrace search engine optimization, and as young journalists are taught to value Google visibility above all else, many copy editors fear that funny headlines are quickly going the way of the classified ad.

Via The Awl, poetically.

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